Celsius was one of the earliest victims of 2022’s crypto winter, which culminated with the collapse of popular crypto exchange FTX in November of last year. On July 26, TD Cowen initiated coverage of crypto stock MicroStrategy (MSTR) with an “outperform” rating. TD Cowen analyst Lance Vitanza says the company’s strategy of investing all its retained earnings in Bitcoin will likely pay off in the long term.
Doing some background research can help you understand what’s essential to your potential clients. With this knowledge, you can create visual properties https://www.linkedin.com/posts/adamwester%C3%A9n_guide-to-starting-a-web3-community-from-leading-activity-6985349617693388800-Cyta?utm_source=share&utm_medium=member_desktop and guides with your target audience in mind. Building a strong brand is great, but you must keep every promise you make to your audience.
After Beeple sold one of the pieces for $69 million at a Christie’s auction, the NFT project gained massive popularity. Against this backdrop, getting an in-depth list of the best blogs is critical. Suffice to say, the best blogs share well-researched information, produce content regularly, and have been in the industry for long. The Best Crypto Blogs provide helpful information about the crypto market. Project owners, marketers, and other interested parties can benefit from such blogs. However, in the recent past, there has been an explosion of crypto blogs in the market.
- Once you identify your target audience, the next step is to choose the right media for your campaign.
- When team members have experience in the relevant fields, they will have connections and knowledge that will benefit your digital marketing campaign.
- Moreover, content can enhance your authority and encourage your audience to see you as a thought leader in your particular niche.
- Their exceptional reputation extends to the blockchain industry, where they have consistently ranked among the best since 2017.
- We work closely and partner with a number of websites to give us exclusive access to publishing your PRs.
Readers can be converted to customers by supplying them with educational content that relates to the project itself. It is important to have an arsenal of blog posts that can be published regularly. To speed up the process of planning, there are various online tools that can be utilized, such as Notion. Being a marketer in the crypto space isn’t always easy but, with the information contained in this guide, we hope you feel well prepared to dominate the competition. The basic plans for email marketing run are extremely cost-effect, often running under $50 per month.
Marketing in the crypto industry is very different than marketing in other industries and since 2018, we’ve been the leaders in the space. With clients like MetaMask, Cosmos, Litecoin, and more, Coinbound https://www.linkedin.com/posts/lunar-strategy-nft_top-7-web3-community-management-agencies-activity-6967795130082734080-4jXR?utm_source=share&utm_medium=member_desktop is the most established agency specialized exclusively in the cryptocurrency and web3 industry. Coinbound’s Fractional CMOs have managed marketing initiatives for 100s of crypto companies.
Having earned a wide range of well-respected clients in the web3 space, Markchain is a top choice if you want to grow your company’s visibility quickly yet sustainably. Furthermore, Markchain invests in numerous companies, with a portfolio of approximately 10 startups, including Oval3, the Sorare crypto marketing of Rugby. Its 5-million strong userbase in October 2020 has now doubled in size, with chief executive Kris Marszalek eyeing 100 million users by 2023. The company currently employs 3,000 people around the world and has estimated revenues of at least $1.2 billion, according to The Financial Times.
Here’s what you need to know to run a successful Discord marketing campaign. Pay Per Click (PPC) is a promotional strategy that you should consider when planning your crypto marketing campaign. PPC comprises ads, videos, etc., placed on platforms like Google ads, Facebook, and LinkedIn. Because the strategy has multiple perks, it’s essential to incorporate it into your marketing plan.
With a long-term strategy at its core, the agency leverages its industry connections to gain awareness for its clients in crypto, technology, and mainstream media. This global PR firm also https://www.linkedin.com/posts/anthonyjjday_blockchain-technology-management-activity-7038102637329682432-t2kx?utm_source=share&utm_medium=member_desktop provides complete marketing campaigns geared to decentralized projects, remote teams, and Web3 projects. NeoReach’s top clients include The History Channel, Robinhood, and Clash App.
This means they should be well-versed in both general digital marketing strategies and decentralized, open-source blockchain platforms like Ethereum. Public relations and press releases are indispensable tools for building brand awareness. Press releases, for example, serve as a great avenue you can use to showcase your crypto project’s unique selling points. Once you realize the personal needs of your business and the exact support you need, choosing a crypto marketing agency becomes infinitely more straightforward.
Using this service would benefit any crypto project and help inform all future marketing decisions. This can be done by adding buttons to the website that take readers to the social media pages, for example. Alternatively, adding a ‘link in bio’ to a website on a social media page is equally effective. The best way to become a crypto marketer is to consume https://www.linkedin.com/posts/lunar-strategy-nft_top-5-blockchain-advertising-agencies-lunar-activity-6991317226150596609-d5we?utm_source=share&utm_medium=member_desktop content online. The best crypto marketing educational resources are available on Coinbound’s YouTube channel and blog. Building a trustworthy brand in arguably more needed in crypto than any other industry.
Content creation is an integral part of a crypto marketing strategy and needs to be conducted throughout each stage. As previously mentioned, the most important digital marketing tool for a crypto project is a website. Budgets for both new and established projects must be strictly adhered to. The size of the budget will also determine the scalability of a crypto project’s marketing reach.